FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI

  • Yessi Kristi Wowiling Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia
  • Triyono Arief Wahyudi Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia

Abstract

The purpose of the study was to analyze determinant factors, location and perceptions of service quality on tenant loyalty with tenant satisfaction and price perceptions as moderating variables. There were 75 respondents who participated in this study. This study uses multiple linear regression methods to analyze existing variables. The results of the study show that building location and perceived quality of services have a direct effect on tenant satisfaction; Tenant satisfaction has a direct effect on tenant loyalty; and Price perception has an indirect effect (moderation) between tenant satisfaction and tenant loyalty. Keywords: location, perceived service quality, tenant’s  satisfaction, perceived price, tenant loyalty

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Published
2019-02-28
How to Cite
Wowiling, Y., & Wahyudi, T. (2019). FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 153 - `164. https://doi.org/10.36226/jrmb.v4i1.249
Section
Articles