PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN

  • Malik Ibrahim Fakultas Ekonomi, Universitas Islam Attahiriyah, Jakarta, Indonesia
  • Sitti Marijam Thawil Fakultas Ekonomi, Universitas Islam Attahiriyah, Jakarta, Indonesia

Abstract

The purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. The population in this study were 50 consumers who were taken by purposive technique. Multiple regression is used to test hypotheses. The results of the study showed that there was an effect of product quality and service quality significantly on customer satisfaction. The implications and suggestions are explained in the article. Keywords: Product Quality, Service Quality, Consumer Satisfaction.

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Published
2019-02-28
How to Cite
Ibrahim, M., & Thawil, S. (2019). PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 175 - 182. https://doi.org/10.36226/jrmb.v4i1.251
Section
Articles