PERAN PASAR TEMATIK DALAM MENOPANG KESEJAHTERAAN MASYARAKAT JAKARTA

  • Vina Meliana Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia
  • Diyan Lestari Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia
  • Basuki Toto Rahmanto Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia

Abstract

Purpose- This study aims to analyze the role of the thematic market on society's prosperity in Jakarta. Design/methodology/approach- The respondent of this study is the seller who sells their products in Jakarta thematic market. Multiple linear regression is used as a data analysis method. Findings- The result of this study state that innovation does not affect the prosperity of Jakarta society, while brand image affects the prosperity of Jakarta society. Implications- Traditional market conditions with minimal facilities make most consumers reluctant to allocate a lot of time in the market. Thus, even though the thematic market is a traditional market, it must be managed in such a way with facilities that enable consumers to spend a long time in the market. Keywords: Innovation, Brand Image, Prosperity

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Published
2020-06-29
How to Cite
Meliana, V., Lestari, D., & Rahmanto, B. (2020). PERAN PASAR TEMATIK DALAM MENOPANG KESEJAHTERAAN MASYARAKAT JAKARTA. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 5(2), 133 - 144. Retrieved from http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/329
Section
Articles