Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 2019-05-19T13:51:34+07:00 Hendryadi Open Journal Systems <p><strong>JRMB: Jurnal Riset Manajemen dan Bisnis. </strong>The academic Journal that published by Economic Faculty of Attahiriyah Islamic University. The journal will focus on providing quality research in the areas of Business Management. The goal of the journal is to cover topics that are paramount in HR management, marketing and finance. Accordingly, papers that focus on emerging and interdisciplinary topics are encouraged. The Journal is published three time a year on February, June, and October. The aim of the journal is to disseminate the business management researches done by researchers.</p> <p><span style="font-family: georgia, palatino; font-size: small;">Accredited by Republic Indonesia Ministry of Research, Technology and Higher Education.&nbsp; </span><span style="font-family: georgia, palatino; font-size: small;">Keputusan Direktur Jenderal Penguatan dan Pengembangan Kementrian Riset, Teknologi dan Pendidikan Tinggi Republik Indonesia </span><strong>No. 21/E/KPT/2018 on July 9, 2018 (Valid until </strong>July,<strong> 2023).</strong></p> PENINGKATAN NILAI JUAL KURSI KAYU DAN VARIASI DRUM DI KARANG TARUNA 2019-03-01T07:34:45+07:00 Hadita Hadita Rycha Kuwara Sari Ari Sulistyowati <p><em>This study aims to test and determine the increasing value of wooden chair seats and drum variations based on business capital, production process, and product marketing. The subject of this study is the RW community, 18 Harapan Jaya Sub-district - North Bekasi. The results of this study are the lack of capital so that small businesses Karang Taruna is less able to compete in the market so that access in marketing is hampered and Marketing System is only limited from word to mouth and relying on social media from some members of youth caustic so minimal prospects. From some of these things have an effect on the selling value of the products of youth cadets that are far from the desired expectations.</em></p> <p><strong>Keywords:</strong> <em>selling point, business capital, production, </em><em>process, product marketing</em></p> 2019-03-28T00:00:00+07:00 ##submission.copyrightStatement## PENGARUH BAURAN PEMASARAN E-COMMERCE TERHADAP INTENSI PEMBELIAN MODUL ASYNCHRONOUS E-LEARNING: PERAN DARI PENGETAHUAN KONSUMEN 2019-03-01T10:07:01+07:00 Deny Deny <p><em>Research in the E-Learning business is still limited and more research is needed on the purchase of online courses, especially the Asynchronous modules that are available at several providers of paid E-Learning platforms. The sample of this study was 100 visitors to the and sites using SEM analysis techniques. The results of this e-learning study show that the intention to purchase asynchronous e-learning modules is not significantly affected by product attractiveness, price perception and consumer knowledge, but is significantly influenced by marketing effectiveness. The results of this study are useful for entrepreneurs and prospective online business business entrepreneurs to be able to increase sales of online courses in Indonesia by focusing on marketing efforts specifically to change consumer preferences and beliefs.</em></p> <p>Keywords: <em>e-learning, asynchronous online learning, purchase intention, consumer knowledge</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER 2019-03-01T10:09:34+07:00 Inda Lestari Miguna Astuti Hariyanto Ridwan <p><em>This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage.</em></p> <p>Keywords: <em>Innovation, Entrepreneurship Orientation, Competitive Advantage</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN 2019-03-01T20:56:56+07:00 Kardinah Indrianna Meutia Cahyadi Husada <p><em>The purpose of this study was to determine the effect of Culture and Organizational Commitment on the performance of employees of the Cooperative Office of State Logistics Agency. The population in this study were all employees of Public Employee Cooperatives totaling 133 people with the number of samples meeting the criteria of the sample amounting to 100 employees. Analysis technique to test the hopesis of research through Multiple Linear Regression Analysis. The results of the analysis prove that culture and commitment are important factors that can explain variations in employee performance. The implications and suggestions are explained in the article.</em></p> <p>Keywords: <em>Organizational Culture, Organizational Commitment, and Employee Performance.</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS BANK BPR DI PROVINSI JAWA BARAT 2019-03-02T04:09:40+07:00 Pandoyo Pandoyo <p><em>This study aims to estimate the effect of CAR, LDR, BOPO, and NPL on profitability (ROA) in rural banks in West Java Province for the period of 2012-2016. Data was collected from secondary data and data analysis using multiple linear regression. The results showed that: only BOPO proved to have a negative and significant effect on ROA. While other variables, namely CAR and NPL have a positive but not significant effect, and NPL has a negative effect but not significant to ROA. The results of the study provide practical implications for management to pay attention to BOPO as the main predictor of ROA. Suggestions for future research are explained in the article.</em></p> <p><strong>Keywords:</strong> <em>CAR, LDR, BOPO, NPL, ROA</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## THE PRESENCE OF GLOBAL VALUE CHAIN IN COASTAL MARINE TOURISM 2019-03-03T13:10:17+07:00 Joklan I. C Goni Besty Puspa Yustika <p><em>This paper identifies the actors in the Global Value Chain (GVC) for coastal and marine tourism (CMT) in the Thousand Islands and analyses SWOT for the lodging and transportation sectors. In-depth interviews and focus group discussions were conducted with the actors who are managers of lodgings and travel agents, transportation business owners, tour guides, and government organizations. This study first reveals the stakeholders involved in the GVC are the community, government, and private companies. It also confirms the tourist type that is dominated by organized mass tourists.&nbsp; Secondly, SWOT analysis was used to describe the situation of the lodging and transportation sectors. Infrastructure is the main concern of transportation, while for accommodations, there are wide ranges of resorts and homestays with the majority managed by the local community. In addition, technology improvement also contributes to the ease of information access, facilities, and tourism product purchase.</em></p> <p><strong>Keywords:</strong> <em>Global Value Chain Model, Coastal Marine Tourism, Thousand Islands, SWOT Analysis</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI 2019-03-03T16:50:41+07:00 Yessi Kristi Wowiling Triyono Arief Wahyudi <p><em>The purpose of the study was to analyze determinant factors, location and perceptions of service quality on tenant loyalty with tenant satisfaction and price perceptions as moderating variables. There were 75 respondents who participated in this study. This study uses multiple linear regression methods to analyze existing variables. The results of the study show that building location and perceived quality of services have a direct effect on tenant satisfaction; Tenant satisfaction has a direct effect on tenant loyalty; and Price perception has an indirect effect (moderation) between tenant satisfaction and tenant loyalty.</em></p> <p><em>Keywords:</em> <em>location, perceived service quality, tenant</em><em>’s </em><em>&nbsp;satisfaction, perceived price, tenant loyalty</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA 2019-03-04T08:26:54+07:00 Ambara Purusottama Teddy Trilaksono Ari Ardianto <p><em>This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia.</em></p> <p><strong>Keywords:</strong> <em>Employer branding, Human resources management, Micro, small and medium enterprises </em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN 2019-03-05T11:59:28+07:00 Malik Ibrahim Sitti Marijam Thawil <p><em>The purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. The population in this study were 50 consumers who were taken by purposive technique. Multiple regression is used to test hypotheses. The results of the study showed that there was an effect of product quality and service quality significantly on customer satisfaction. The implications and suggestions are explained in the article.</em></p> <p><strong><em>Keywords:</em></strong> <em>Product Quality, Service Quality, Consumer Satisfaction.</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement## AGRESIVITAS PAJAK DARI SUDUT PANDANG MANAJEMEN LABA 2019-03-14T04:47:46+07:00 Nera Marinda Machdar <p><em>The tax collected by the government utilizes to finance the state and regional expenses. In Indonesia, the realization of tax revenues is always smaller than the planned tax revenue set by the Government. This is probably because many companies carry out earnings management so that the taxes paid are aggressive. The purpose of this study is to examine the effect of earnings management on tax aggressiveness. This study uses a sample of manufacturing companies as an analysis unit listed on the Indonesia Stock Exchange (IDX) during the 2011–2016 observation period. This study found some of the following: first, accrual earnings management has a positive effect on tax aggressiveness. Second, real earnings management has a positive effect on tax aggressiveness. Third, the liquidity control variable tested does not affect tax aggressiveness.</em></p> <p><em>Keywords: Earning Management, Real Earning Management, Tax Aggressiveness</em></p> 2019-02-28T00:00:00+07:00 ##submission.copyrightStatement##