Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 2020-03-18T04:18:42+07:00 Dr. Ikhwan HS Open Journal Systems <p><strong>JRMB: Jurnal Riset Manajemen dan Bisnis. </strong>The academic Journal that published by Economic Faculty of Attahiriyah Islamic University. The journal will focus on providing quality research in the areas of Business Management. The goal of the journal is to cover topics that are paramount in HR management, marketing and finance. Accordingly, papers that focus on emerging and interdisciplinary topics are encouraged. The Journal is published three time a year on February, June, and October. The aim of the journal is to disseminate the business management researches done by researchers.</p> <p>&nbsp;</p> STRATEGI INTERNET MARKETING PADA BISNIS KULINER DI KOMUNITAS WISATA TASIKMALAYA 2020-03-18T04:18:42+07:00 Yusuf Abdullah Ati Rosliyati Aa Willy Nugraha <p><strong>Purpose</strong>- The research objective was to determine the internet marketing strategy through social media in a typical culinary business in Tasikmalaya City. <strong>Design/methodology/approach</strong>- Descriptive-qualitative research methods were used to describe internet marketing strategies that were applied through analysis of market segmentation, target markets, and positioning and its implication of social media optimization (SMO). Observation, deep interview and literature study techniques were carried out in obtaining the data. The culinary business that was studied was the typical culinary of Tasikmalaya, namely Tutug Oncom (Tutug Oncom Instant Titasix). <strong>Findings</strong>- The results showed that culinary business in the Tasikmalaya Culinary Community (KWKT) had implemented internet marketing, especially implementing social media optimization in supporting internet marketing activities with social media.<strong> Implications</strong>- Through internet marketing, it was expected that typical culinary businesses in Tasikmalaya could optimize technological advancements through social media such as Facebook, Instagram, and other social media in marketing culinary products. <strong>Keywords</strong>: Internet marketing; Segmenting; Targeting; Positioning; Social Media Optimization</p> 2020-03-18T04:18:40+07:00 ##submission.copyrightStatement## PENGARUH KEPEMIMPINAN, KEDISIPLINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KANTOR KECAMATAN SELONG KABUPATEN LOMBOK TIMUR 2020-02-29T21:01:27+07:00 Handry Sudiartha Athar <p>Purpose-The purpose of this study was to analyze the influence of leadership, discipline and work environment on the performance of the Selong District Office staff in East Lombok Regency.</p> <p>Design/methodology/approach- Discrete research approach, a population of 32 people who were determined using census techniques. Analysis using Multiple Linear Regression, Hypothesis testing is done using partial test (t-test), simultaneous test (F-test) and coefficient of determination test (r2)</p> <p>Findings-Based on the results of an analysis of research shows that leadership variables have a positive and significant effect on employee performance with. Disciplinary variables have a significant positive effect on employee performance. Work environment variables have a positive and significant impact on employee performance. Simultaneously the three independent variables, leadership, discipline and work environment together have a significant positive effect on employee performance variables.<br>&nbsp;<br>Implications- The test results show that both the physical and non-physical environment has a positive and significant effect on employee performance. The implication is, office and room conditions must be considered if you want to improve the performance of Selong District Office employees</p> <p>Keywords:Leadership, Discipline, Work Environment, Employee Performance</p> 2020-02-29T21:01:25+07:00 ##submission.copyrightStatement## DETERMINAN FACTORS OF EMPLOYEE ENGAGEMENT GENERASI Y 2020-03-01T18:20:34+07:00 Nelmida Nelmida <p><strong>Purpose-</strong> The purpose of this study was to determine the determinant factors of employee engagement in insurance companies.</p> <p><strong>Design/methodology/approach-</strong> The population of the study amounted to 285 people with techniques to determine the number of samples using a purposive sampling technique of 109 people. Data collection techniques using questionnaires with the analysis method used Smart PLS (Partial Least Square).</p> <p><strong>Findings-</strong> Based on the analysis found that management style has a positive effect on employee engagement, remuneration, the opportunity for skill enhancement, and the work environment does not affect employee engagement.</p> <p><strong>Limitation-</strong> The study has several limitations, namely the scope of the study is still small so the number of samples used is small, as a result, the results of this the study can not be generalized, and the number of independent variables used in this study is only 4 variables, while many factors affect employee engagement. This research implies that it can be used as input in taking the policy, especially about management style.</p> <p><strong>Keywords:</strong> Gen-Y, employee engagement, Smart-PLS,</p> <p><em>&nbsp;</em></p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement## ANALYSIS ON FINANCIAL PERFORMANCE OF JASA MARGA (PERSERO) TBK. BEFORE AND AFTER ACQUISITION 2020-03-01T20:03:36+07:00 Kezia Rahel Ulina Desi Pujiati <p><strong>Purpose-</strong> This study aims to analyze the financial performance of Jasa Marga (Persero) Tbk before and after the acquisition using financial ratios, namely Cash Ratio, Net Profit Margin, Return On Equity, and Debt to Equity Ratio..</p> <p><strong>Design/methodology/approach-</strong> Financial data used for this research is from 2012 to 2018. The analysis is done by comparing the value of financial ratios before and after the acquisition with the value of industry standard financial ratios, and by comparing the average value of financial ratios before acquisition with the average value of financial ratios after acquisition.</p> <p><strong>Findings-</strong> The results of industry standard analysis and comparative analysis before and after the acquisition show that financial performance measured through financial ratios decreases after acquisition</p> <p><strong>Limitation-</strong> This research is inseparable from the limitations of time, funds, and theories controlled by the author. The company which is the object of research is Jasa Marga (Persero) Tbk through the Consolidated Financial Statement for the 2012-2018 period.</p> <p><strong>Keywords:</strong> Financial Performance, Cash Ratio, Net Profit Margin, Return On Equity, Debt to Equity Ratio</p> <p><em>&nbsp;</em></p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement## SOSIAL EKONOMI DAN KESEJAHTERAAN NELAYAN DI WILAYAH TELUK JAKARTA: LITERATURE REVIEW 2020-03-01T20:00:18+07:00 Sudarmin Parenrengi Satria Yunas Nurul Hilmiyah <p><strong><em>Abstract </em></strong><em>This research is a literature review with the aim of producing a study of the results of previous studies related to social, economic, environmental and welfare of fishermen, especially in the bay area of ​​Jakarta. The results of the research carried out by previous researchers focused a lot on environmental issues, reclamation and a little discussion on social, economic, environmental and welfare issues of fishermen. The results of the literature review show the phenomenon of problems surrounding fishermen and their lives in the Jakarta Bay area which includes social, economic, environmental and welfare aspects. The results of the study indicate that the study has not been carried out comprehensively, integrated and sustainable and has not shown any impact from the results of previous studies. Research on literature review with the title of Socio-Economic and Fishermen's Welfare in the Jakarta Bay Area is focused more deeply by using exploratory research methods on the sample results of previous studies using secondary data in the period 2003-2018. This research literature review is expected to be a reference to improve the research framework that is more integrative, synergistic and sustainable so that it can answer existing problems. </em></p> <p><em><strong>Keywords</strong>: Literature review, economy, welfare, fishermen, explorative. </em></p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement## EXPLORING GEOPARK DESTINATION VALUE 2020-03-09T17:54:13+07:00 Intan Aryati Nafri Sari Lenggogeni <p><strong>Purpose</strong>- This research aims to analyze and explore the information of Geopark and its component which are cultural values, scenic values, environmental values, social values<br><strong>Design/methodology/approach</strong>- In this study the authors used qualitative research which produces descriptive that directed to describe the phenomena that occur related to Geopark tourism<br><strong>Findings</strong>- this study gave a conclusion about the new value created in the geopark, they are emotional value and financial value which differs from the concept of the. Scenic value, Environmental value, Cultural value, Social value are the same as the concept in reference journal of this research. <br><strong>Implications</strong>- the result shows that indicating that values can still be generalized while Environmental values are the most considered by tourists to visit Geopark<br><strong>Keywords</strong>: geopark, cultural values, scenic values, environmental values, social values</p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement## REGRESI DATA PANEL: PROFITABILITAS, PERTUMBUHAN AKTIVA, DAN SOLVABILITAS TERHADAP KEBIJAKAN DIVIDEN 2020-03-12T17:10:56+07:00 Dewi Cahyani Pangestuti <p><strong>Purpose</strong>- The study was conducted with the aim to determine the effect of profitability, asset growth, and leverage on dividend policy.<br><strong>Design/methodology/approach</strong>- The objects in this study are companies included in the calculation of the Jakarta Islamic Index (JII) in a row during the study year, from 2014 to 2018. There were 14 companies selected as research samples, sample selection using purposive sampling method containing certain criteria in accordance with the needs of the research conducted. Data analysis was performed with the help of Microsoft Excel 2010 software and E-views 10. Panel data regression analysis was carried out in this study because it saw data types in the form of cross-sections and time series with a significance level of 5%.<br><strong>Findings</strong>- The test results obtained (1) Profitability explained by Return On Equity has a significant effect with a positive direction on dividend policy, (2) Asset Growth explained with Growth ratio does not significantly influence with a negative direction on dividend policy, and (3) Solvability as explained by Debt to Equity Ratio has a significant effect with a negative direction on dividend policy.<br><strong>Implications</strong>- The practical implications of the results of this study for managerial policy makers as dividends are expected to maintain and improve the company's financial performance and overall performance every period. This is simply so that the company can still be a profitable company, and be able to provide dividends that are expected by shareholders<br><strong>Keywords</strong>: Profitability, Assets Growth, Leverage, and Dividend Policies</p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement## STRATEGI PENGEMBANGAN POTENSI DESA SENDANGSARI, PAJANGAN, KABUPATEN BANTUL MELALUI ANALISIS SWOT 2020-03-16T04:56:18+07:00 Saptaningsih Sumarmi Sukhemi Sukhemi Lilik Siswanta <p><strong>Purpose</strong>- The purpose of this study was to determine the potential, problems, and formulation of the Sendangsari village development strategy, Pajangan sub-district, Bantul District, Yogyakarta Special Region. <br><strong>Design/methodology/approach</strong>- This type of research is qualitative with a descriptive approach. Data sources used are primary data and secondary data. Key people as primary data sources are village officials and village community leaders. Secondary data were obtained from Disdukcapil, Central Bureau of Statistics, village office. The research method for analyzing research data uses descriptive analysis and SWOT analysis.<br><strong>Findings</strong>- The results of the study found that many village potentials could be developed with the right strategies and programs. The potential of natural, historical, and cultural tourism can be developed in Sendangsari village.<br><strong>Implications</strong>- Development. The resulting development program has implications for the economic recovery of the Sendangsari village community. Increased human resources in the form of providing training will be able to increase human resource competencies.<br><strong>Keywords:</strong> Rural Potencies, Village Issues, SWOT, Development Strategy.</p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement## PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN KARAKTERISTIK PERUSAHAAN TERHADAP TAX AVOIDANCE 2020-03-16T05:15:22+07:00 Tri Astuti Sri Ambarwati <p><strong>Purpose</strong>- This study aims to determine the effect of Corporate Social Responsibility (CSR), Profitability, Leverage, Capital Intensity, Size, Sales Growth on Tax Avoidance.<br><strong>Design/methodology/approach</strong>- The research data is the annual financial report data (annual report) of manufacturing companies listed on the Indonesia Stock Exchange for the period 2012 to 2017 with nonprobability sampling methods and purposive sampling techniques.<br><strong>Findings</strong>- The results showed that CSR disclosure, profitability, leverage, capital intensity, and sales growth did not have a significant effect on tax avoidance, this meant that the higher the disclosure of CSR, profitability, leverage, capital intensity, and sales growth, the company continued to pay taxes ( high ETR value). Company size has a significant positive effect on tax avoidance, meaning that the higher the size of the company, the company conducts tax avoidance (low ETR value). <br><strong>Implication</strong>- For regulators, it is necessary to tighten policies related to tax regulations for business entities in Indonesia to reduce tax burden avoidance by companies by carrying out tax avoidance practices.<br><strong>Keywords</strong>: corporate social responsibility, profitability, leverage, capital intensity, company size, sales growth and tax avoidance</p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement## TRANSMISI BAURAN KEBIJAKAN BANK INDONESIA PADA STABILITAS HARGA 2020-03-16T05:51:36+07:00 Lilis Yuliati Endah Kurnia Lestari Reza Bagas Maulana <p><strong>Purpose</strong>- This study aims to analyze Bank Indonesia monetary and macroprudential policy mix in achieving price stability as the goal of the policy.<br><strong>Design/methodology/approach</strong>- The variables were used in this study are inflation rate, asset price, exchange and credit rate, and inflation expectation, while the instrument used is the BI Rate which represents the monetary policy and GWM LDR which represents macro-prudential policy. The analysis method uses VAR by using data from the 2011M4-2018M5 periods.<br><strong>Findings</strong>- The VAR estimation showed that BI Rate affected the inflation rate through asset price, exchange rate, and credit. The GWM LDR instrument affected the inflation rate through asset price and credit. The IRF test showed that the shock on the BI Rate instrument was responded as negative by the inflation rate with 5 months lag, while the shock on GWM LDR as the macroprudential policy instrument was responded as negative by the inflation rate with 2 months lag. <br><strong>Implications</strong>- This indicates that the mix of monetary and macroprudential policy instruments can be used by BI in achieving its final policy objectives, and exploration of the selection of instruments used is needed. The findings show inflation expectations have a significant negative effect on the inflation rate in transmitting monetary policy by BI.<br>Keywords: Policy Mix, Price Stability and VAR</p> 2020-02-29T00:00:00+07:00 ##submission.copyrightStatement##