Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT http://jrmb.ejournal-feuniat.net/index.php/JRMB <p><strong>JRMB: Jurnal Riset Manajemen dan Bisnis. </strong>The academic Journal that published by Economic Faculty of Attahiriyah Islamic University. The journal will focus on providing quality research in the areas of Business Management. The goal of the journal is to cover topics that are paramount in HR management, marketing and finance. Accordingly, papers that focus on emerging and interdisciplinary topics are encouraged. The Journal is published three time a year on February, June, and October. The aim of the journal is to disseminate the business management researches done by researchers.</p> <p><span style="font-family: georgia, palatino; font-size: small;">Accredited by Republic Indonesia Ministry of Research, Technology and Higher Education.&nbsp; </span><span style="font-family: georgia, palatino; font-size: small;">Keputusan Direktur Jenderal Penguatan dan Pengembangan Kementrian Riset, Teknologi dan Pendidikan Tinggi Republik Indonesia </span><strong>No. 21/E/KPT/2018 on July 9, 2018 (Valid until </strong>July,<strong> 2023).</strong></p> Economic Faculty, Attahiriyah Islamic University en-US Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 2527-7502 PENGARUH KINERJA BANK TERHADAP NILAI PERUSAHAAN PADA BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/264 <p><em>The purpose of the study is to examine the antecedents of corporate value on commercial banks listed on the Indonesia Stock Exchange. The financial appearance of money from financial ratios is ROA (Return on Assets) and ROE (Return on Equity). The object of this research is commercial banks listed on the Indonesian stock exchange. After the sample is taken to be observed using the purposive sampling method, there are 74 manufacturing companies. The results of this study indicate that ROA and ROE simultaneously have a significant effect on the value of the company. However, partially, only ROE has a significant effect on the value of the company and NPL.</em></p> <p><strong>K</strong><strong>e</strong><strong>yword </strong>:&nbsp; <em>ROA (Return on Asset), ROE (Return on Equity), </em>Non Performing Loan (NPL)</p> Tyahya Whisnu Hendratni ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-30 2019-06-30 4 2 267 276 PENERAPAN STRATEGI PEMASARAN, INOVASI PRODUK KREATIF DAN ORIENTASI PASAR UNTUK MENINGKATKAN KINERJA PEMASARAN UMKM http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/265 <p><em>This research discusses issues concerning with the performance of marketing of micro and small entrepreneurs at the South Tangerang - Banten. Data were collected from 65 respondents, and PLS-SEM was used as an analysis tool. The results show that creative product innovation, market orientation, and marketing strategies have a positive effect on marketing performance. In addition, business development also proved to have an effect on marketing performance. Implications and suggestions are described in this paper.</em></p> <p><strong>Keywords: </strong><em>marketing strategies, creative product innovations, market orientation</em></p> Elwisam Elwisam Rahayu Lestari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-30 2019-06-30 4 2 277 286 DETERMINAN KINERJA PEGAWAI: PERAN BEBAN KERJA, MOTIVASI DAN KEPUASAN KERJA http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/266 <p><em>This study aims to examine the relationship perceived high workload, job motivation and job satisfaction on performance. Research conducted at the Office of Cileungsi First’th Tax Service by taking 89 employees as the research sample. Quantitative research was conducted by describing and verification data. Multiple linear regression analysis is the statistic approach to data analysis. The study produced three major findings consistent with the hypothesis put forward, that is: (1) the workload of employees are in the high category, (2) work motivation is in the high category, 3) job satisfaction is in the high category and the performance is in the medium category. Base on research finding, in order to increase employee performance, can be done by managing the workload of employees, increase work motivation and increase job satisfaction. </em></p> <p><strong>Keywords</strong> : <em>Workload, Job Motivation, </em><em>Job Satisfaction and Performance</em></p> Aris Hidayat Kurniawan Sri Lestari Prasilowati Suyanto Suyanto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-30 2019-06-30 4 2 287 294 ANALISIS BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN PRODUK PANGAN ORGANIK http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/268 <p><em>This study was aimed to analyze the effect of marketing mix consist of product, price, place, promotion, and service on consumer satisfaction and repurchase intention of organic food products. Fifty-four respondent were selected by convenience sampling method to collect information from the respondent by filled the sheet questionnaires to obtain primary data. The data were analyzed by using multiple regression method. The result of the study showed that the marketing mix was influenced significantly on customer satisfaction by 99,7percent and 80,4 percent was affected by repurchase intention. Product was a variable of marketing mix had more important to influence customer satisfaction and repurchase intention for organic food products. Marketing mix product, price, place, promotion, and service partially have a significant effect on consumer satisfaction. Product, price, and service significantly affected on repurchase intention, whereas place and promotion was no significant effect. </em></p> <p>Key words: organic food, marketing mix, consumer satisfaction, repurchase intention</p> Farida Farida ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-30 2019-06-30 4 2 295 306 PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN PELANGGAN DAN KEPUASAN PELANGGAN SEBAGAI VARIABEL ANTARA http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/271 <p>The objective of this research is to know the effect of perceived quality, brand image towards customer loyalty through customer trust and customer satisfaction as intervening variables. The research model is the quantitative approach through a survey of 170 Mazda customers across 17 Dealers in Java, Kalimantan &amp; Sulawesi. The sampling method is purposive sampling. The hypothesis test result shows that there is significant effect between perceived quality and brand image towards customer trust. And there is significant effect between perceived quality and brand image towards customer satisfaction. There is no significant effect between perceived quality towards customer loyalty and there is no significant effect between customer trust towards customer loyalty. But there is significant effect between brand image towards customer loyalty and there is significant effect between customer satisfaction towards customer loyalty. Based on the result, the company need to do marketing strategies by using 6P’s (People, Payplan, Product, Price, Place, Promotion) in order to enhance the positive impression of perceived quality and build customer trust through marketing activities to make a customer loyal to use Mazda car in Indonesia.</p> <p><strong><em>Keywords: </em></strong><em>perceived quality, brand image, customer trust, customer satisfaction, customer loyalty</em></p> Hanim Faizal Siti Nurjanah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-30 2019-06-30 4 2 307 316 TREN PARIWISATA DKI JAKARTA http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/267 <p><em>This research will explain tourism trends in Jakarta and various information related to obstacles that occur in the field. As a leading tourist area, DKI Jakarta can provide more complete information about tourist characteristics. A qualitative approach is used by taking respondents as many as 100 archipelago tourists and 10 Tourism Services Industry using accidental sampling, with one shot time method, where time is used only one time. The results of the study identified constraints in marketing in Jakarta, including airline ticket prices, relatively high tour package prices, low demand, and media competition. The implications and suggestions are explained in the article.</em></p> <p><em>Keywords: Jakarta tourism, market characteristics</em></p> Rizki Nurul Nugraha Tine Yuliantini Subur Karyatun ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-30 2019-06-30 4 2 317 328 TAX RATE AND NON-DEBT TAX SHIELD http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/261 <p>Firm can minimize their tax obligation by debt tax shield and non-debt tax shield (NDTS). However, research findings on how firm treat debt tax shield and NDTS, as a substitute or as a complement, remain inconclusive. This paper objective is to provide evidence on how firm usage of NDTSchange when tax rates change in Indonesia. Multivariate regression analysis performed with NDTSas dependent variable and tax rates change and debt level as independent variable. Multivariate regression analysis covering 73 Indonesia firms with 146 observations for the period of year 2008 to year 2010. Within this period, Indonesia corporate tax rate being reduce twice from 30% in 2008 to 28% in 2009 and 25% in 2010. This research find when tax rates is decrease, public firm increase their usage of NDTSwith a lag of one year and debt financing remain increased alongside with non-debt tax shield. This finding provide support to debt tax shield and NDTSas a complement.</p> Adrian Teja ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-21 2019-06-21 4 2 257 268 STUDI SPILLOVER EFEK EXCHANGE-TRADED FUNDS (ETFs) DI ASEAN http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/262 <p>The volatility of financial security make an investor difficult and inaccurate to predict the value of targeted investation. The failure for predicting the value of financial asset will mitigate for either succeed or not an investation. That condition will not happen if an investor has knowledge for predicting the volatility financial asset. There for, we need study for forecasting the spillover effect of financial asset using ARCH-GARCH model. The novelty of this study is, we compare the three of ASEAN ETFs that still rarely investigate, are:&nbsp; Indonesia, Malaysia and Singapore using 5 samples of ETFs. We applied <em>Autoregressive Conditional Heteroskedasticity </em>(ARCH) and <em>Generalized</em> <em>Autoregressive Conditional Heteroskedasticity </em>(GARCH) for predicting the spillover efect. The result of unit root test shown that the data not stationer at level, however stationer at first difference. The result of GARCH for JK-LQ45, EWS and EIDO are not significant and it mean there is not ARCH effect. In contract the result are significant for ETF EWM and FXSG. We also found the best AIC are from ETF EWS and ETF FXSG.</p> Ahmad Juliana Apriliani Mutoharo ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-19 2019-06-19 4 2 245 256 PERCEPTION OF FARMERS TOWARD ORGANIC PESTICIDE http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/263 <p>This study aims to analyze the perception of farmers in Central Java, toward the organic pesticides regarding their benefits, the safety of use, price and quality, easiness level, usage, the internal, and external factors affecting the perception of farmers, then level of education and knowledge of pesticide organic. This study is cross-sectional research with a sample of 36 potato farmers from Dieng Plateau, uses primary data obtained from the questionnaire. The results showed that the main perception of using organic pesticide was influenced by internal factors, the lowest perception score is for the usage. The components of this paper consist of introduction, literature review, materials and methods, result and discussions, conclusions with limitation and future research.</p> <p><strong>Keywords : </strong>Farmer, potato, pesticide, perception</p> Haryadi Sarjono Berliana Nathalia Jadi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-17 2019-06-17 4 2 235 244 PERAN MEDIASI TRUST DAN SWITCHING COST PADA PENGARUH ANTARA SERVICE QUALITY DAN REPURCHASE LIKELIHOOD http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/234 <p><em>The aim of this study is to examine the influence between service quality (SQ) and customer repurchase likelihood (CRL) is mediated by switching cost (SC) and trust (TR). Data were collected from 145 students of the Faculty of Economics in Malang City. SEM-PLS is used as an analytical tool to test the model. The results showed that SQ directly had a significant effect on CRL, TR, and SC. TR and SC have a significant effect on CRL. In addition, TR and SC have been proven to fully mediate SQ relations with CRL. The results of the study indicate that the relationship between SQ and CRL is a process model through TR and SC. </em></p> <p><em>Keywords: </em><em>service quality, trust, switching cost, repurchase likelihood</em></p> Kadarusman Kadarusman ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2019-06-15 2019-06-15 4 2 225 234